Mike Grehan is the Global VP Content with Incisive Media, producer of the SES international conference series, and publisher of Search of Engine Watch and ClickZ . He was elected to SEMPO’s board of directors in March 2010. It is the innumerable feathers in his cap which proves that he is a prodigy.
While delving into his kitty of experience as a qualified marketer with a whopping 25 years of experience, he has impressed and satisfied an exhaustive list of clients. With more than 17 years of online marketing experience, he is also a tested search marketer, industry critic and author. It is not only his marketing expertise that makes him a name to reckon with, he is good in putting down his thoughts and opinions into words via his commendable write-ups. He takes pleasure in motivating people for higher productivity and is successful as an administrator and motivator.
Mike Grehan’s contributions to the industry have been well accepted and the books including his latest 2nd version, “Search Engine Marketing” speaks volume about this ace marketer. He is probably the best known to talk and peek under the hood at the major search engines. He has insight into search algorithms and an industrial understanding which is matchless, proving to be a great feat. Danny Sullivan, the editor at Search Engine Watch, eagerly refers to Grehan as a “top notch search engine marketer.”
Grehan has been the Managing Director at one of UK’s longest established Internet Marketing Firms. He moved into this field of advertising and marketing in the late 80′s. He has worked with advertising agencies and marketing companies as a vendor as well as a client, deftly juggling his role and responsibilities.
Previously, Mike was a search marketing consultant with a huge number of global agencies, dealing with global clients as Motorola and SAP. Recognized as a chief search marketing expert, Mike made his foray online in 1995 and became a writer on white papers. He is also the chairman of the SES Global Advisory Board and is presently writing his third book “From Search To Social: Marketing To The Connected Consumer” which is to be published this year.